Learners who complete the course will:

– gain an understanding of different business models
– learn strategies for naming their business
– create customer personas
– create their brand identity
– create their Unique Value Proposition and learn how to make their business stand out from their competitors
– know every step needed to build their website including best practices
– production do’s and don’ts for copywriting, photography and video
– have a pre-launch checklist and website maintenance
– gain foundational knowledge of marketing and pr
– create a Pitch Deck about their business that they can deliver to potential partners and investors